Energizer Keep Going^® HALL OF FAME CONTEST
OFFICIAL RULES
NO PURCHASE NECESSARY

DESCRIPTION: In its quest to advance the contest theme of "Keep Going," the Sponsor seeks nominees who capture the determination, perseverance, passion and charisma of the Energizer Bunny®. The Energizer Keep Going^® Hall of Fame Contest (the "Contest") sponsored by Energizer (the "Sponsor") starts 1:00:00 pm Eastern Time ("ET") on 3/8/10 and ends 11:59:59 pm ET on 4/23/10 (the "Entry Period"). The person who submits the Entry will be referred to herein as "Nominator." The person who the entrant is nominating will be referred to herein as the "Nominee." Subject to all applicable federal, state and local laws and regulations.

ELIGIBILITY: Nominators and Nominees must be legal residents of the 50 United States or District of Columbia ("D.C."). Nominator must be 12 years of age or older at time of entry. Employees of Energizer, its parent company, affiliates, subsidiaries and advertising and promotion agencies, including but not limited to Marden-Kane, Inc., and members of their immediate families (defined for these purposes as including spouse, parents, children, and siblings and each of their respective spouses) or households of any of the above are eligible to nominate someone (but nominee can not be an employee or immediate family member of nominator) but are NOT eligible to be a nominee and/or win a prize. Void outside the 50 United States, D.C. and where prohibited by law. By participating and/or accepting the prize, Nominators/Nominees agree to be bound by these Official Rules and to accept decisions of the Sponsor as final in all matters relating to this Contest.

During the Contest Period there are a series of Contest-related events which start and end on or about the dates and times noted below:

HOW TO ENTER: To enter, go online to www.energizer.com/halloffame anytime during the Entry Period and follow the on-screen instructions: [1] Complete the registration form by providing the information required; [2] In the space provided on the Entry form write an essay of between 50 and 350 words describing yourself or another individual who should be nominated (the "Nominee") to the upcoming Energizer Keep Going^® Hall of Fame; [3] Attach a good quality color photograph of the Nominee alone using either a JPEG or GIF electronic format that does not exceed 1.5 MB in size. The inclusion of the photograph is optional in the Entry submission phase. Photographs submitted may be posted online at www.energizer.com/halloffame during the Entry Period. Any Nominee advancing to the Semifinalist stage will be required to submit the photograph for posting online. The photograph will not be used in the judging process. Once you have completed your Entry, click the "Submit" button to enter. "Entry" is defined, for purposes of this contest, as including both the Entry Form and the written essay. All entries must be submitted by 11:59:59 pm ET on 4/23/10. Nominators and Nominees must be legal residents of the 50 United States or District of Columbia ("D.C."). Nominator must be 12 years of age or older at time of entry.

Special Instructions For Nominators And Nominees Under 13 Years Of Age. If either or both the Nominator or Nominee is under 13 years of age, nomination and contest Entry cannot be submitted online. Upon completing the requested initial information online at www.energizer.com/halloffame, Nominator will be served a Parental Consent Form and official contest Entry Form via a printable document file ("PDF"). Nominator must download the PDF, print out a hard copy, complete all requested information on the Parental Consent Form including parental signature of Nominee and/or Nominator, and mail along with essay to the following address: Energizer Keep Going^® Hall of Fame Contest P.O. Box 4319, Manhasset, NY 11030-4319. Mail-in entries must be postmarked by 4/23/10 received by 4/30/10. Any Entry from a Nominator under 13 years of age or Nomination of a Nominee under 13 years of age not accompanied by the signed parental consent form will be void. If you are chosen as a Semifinalist (see judging details below) you must submit a photograph of the Nominee, in either JPG or GIF electronic format that does not exceed 1.5 MB in size.

ENTRY REQIUIREMENTS: Your essay must be between fifty (50) and three hundred fifty (350) words or your Entry will be disqualified. Essay must be written in English. The Nominator and the Nominee may be the same person. Nominators may nominate (enter) a Nominee (including themselves) only once. Nominees may receive additional nominations (entries) so long as each Entry is submitted separately and by a different Nominator.

Each Entry must be Nominator's own original creation, executed solely by Nominator, may not have won any previous award, been submitted in any other competition and must be a previously unpublished and previously un-produced work. Modifying, enhancing or altering a third party's pre-existing work does not qualify as Nominator's original creation. Entry must be in keeping with Sponsor's image and may not be obscene, indecent or otherwise offensive, as determined by judges or Sponsor in their sole discretion, nor can they defame or invade publicity rights or privacy of any person, living or deceased, or otherwise infringe upon any person's personal or proprietary rights, including but not limited to intellectual property rights, and the right to submit or use same shall not be restricted. Any Nominator whose submitted material contains elements not owned by Nominator (such as, but not limited to company or team trademarks) will be disqualified. Entries that are incomplete or do not comply with these Official Rules in any way are subject to disqualification. No correspondence regarding entries will be acknowledged or entered into with Nominator except as provided herein. Submission of an Entry, grants Sponsor the right to use, publish, adapt, assign, edit, dispose of, and/or modify such Entry and the concepts embodied therein in any way, in commerce and in any and all media worldwide, without limitation or compensation to the Nominator and Nominee (or their parent/legal guardian if either is a minor) and may be required to sign a release to that effect. Submission of an Entry and photograph further constitutes the Nominator's (or his/her parent's or legal guardian's) consent to irrevocably assign and transfer to the Sponsor any and all rights, title and interest in and to the Entry and photograph and the concepts embodied therein. Such rights, title and interest shall include, but are not limited to, all intellectual property, sales and licensing rights. Entries and photographs become the sole property of the Sponsor and will not be returned. If a Nominator nominates someone other than him/herself, and the entrant's Entry is selected as a Semifinalist, the Nominator will be required to provide, in a form satisfactory to the judges and Sponsor, appropriate legal release(s) for use of the Nominee's and any other third party's likeness/photograph in connection with this Contest. Personal information including name, address, city, state, zip, email, and telephone number collected from a Nominator will be used only for the purpose of judging the Contest and to notify the Nominator in the event his/her Entry is chosen as a Semifinalist or as the Winner, and will not be re-used, sold or shared in any manner by Energizer (the "Sponsor"), Marden-Kane, Inc. (the "Administrator"), or any third parties unless Nominator has opted-in to receive additional information and promotional materials from Sponsor or third party. Once the promotion has ended all information supplied by entrants who opt not to receive additional information will be removed from the database.

JUDGING/NOTIFICATION: All eligible entries will be judged by a panel of judges under the supervision of the contest administrator on the basis of the following criteria:

• Appropriateness to contest theme 40%
• Sincerity (Credibility) 40%
• Clear expression of ideas in essay 20%

Semifinalists: The top scoring one hundred (100) essays judged using the above judging criteria will be deemed a "Semifinalist." In the event of a tie, the essays involved in the tie will be reviewed by an additional qualified judge who will serve as a tiebreaker and who will evaluate essays according to the above judging criteria.

Finalists: The one hundred (100) Semifinalists will be judged using the above criteria by a second panel of judges including representatives from Sponsor and its marketing agencies. The top scoring ten (10) essays judged from among the Semifinalists will be deemed a Finalist. In the event of a tie in this phase of judging, the essays involved in the tie will be reviewed by an additional judge who will serve as a tiebreaker and who will evaluate essays according to the above judging criteria. Becoming a Finalist is subject to validation and verification of eligibility and compliance with all terms and conditions set forth in these Official Rules.

The 100 Semifinalists will be notified by mail, overnight courier, e-mail and/or telephone on or about 5/19/10. The 10 Finalists will be notified by mail, overnight courier, e-mail and/or telephone on 6/28/10. The Grand Prize Winner will be notified by overnight courier, mail, e-mail and/or telephone on or about 8/25/10. All contest Semifinalists and the Nominees named in their entries, if Nominator and Nominee are not the same person (or his/her parent or legal guardian if appropriate) will be required to complete and sign a (where legal) Publicity Release, which must be returned within seven (7) days of initial issuance of written prize notification. All contest Finalists and the Nominees named in their entries, if Nominator and Nominee are not the same person (or his/her parent or legal guardian if appropriate) will be required to complete and sign an Affidavit of Eligibility and Liability Release, and where legal, a Publicity Release, which must be returned within seven (7) days of initial issuance of written prize notification. If such documents are not returned within the stated timeframe or are returned as undeliverable, the corresponding Semifinalist or Finalist will be disqualified and an alternate Semifinalist or Finalist will be determined based on the judging criteria and notified as per the procedures describe above. Grand Prize Winner must also submit a Travel Release and W9 form and guest of Winner must complete a Liability/Travel Release before any travel documents are prepared or issued.

PUBLIC VOTING: From 1:00:00 pm ET on 7/6/10 until 11:59:59 pm ET on 8/20/10 (the "Voting Period") the ten (10) Nominees described in the essays and their photo will be posted at www.energizer.com/halloffame. Visitors will be able to vote on who they feel should be nominated to the upcoming Energizer Keep Going^® Hall of Fame. The Nominee with the highest number of valid votes at the end of the Voting Period will be deemed the Grand Prize Winner (subject to verification). For each Energizer Keep Going^® Hall of Fame vote cast during the public voting period one dollar ($1) up to a total of $10,000 will be donated to the Cal Ripken Sr. Foundation. Voting is limited to one (1) vote per person per day. Subsequent votes in excess of stated maximum per voting day by a single person will be disqualified. A "day" shall be deemed to start at 12:00:00 a.m. ET and end at 11:59:59 p.m. ET throughout the Voting Period except for the first day of voting where a "day" shall be deemed to start at 1:00:00 p.m. ET and end at 11:59:59 p.m. ET. To avoid voter fraud, each person that votes will need to provide their email address in order to have their vote counted. This data will NOT be used for any purposes other than to eliminate voter fraud and will not be stored or used for any purpose after the voting period has concluded. Nominees may vote for themselves. All online voting will be under the supervision of the Sponsor whose decisions are final in all matters relating to this Contest.

PRIZES: One (1) Hall Of Fame Grand Prize Contest Winner: a trip for two (2) to St. Louis, Missouri in September 2010 to be inducted into the Energizer Keep Going^® Hall of Fame, $10,000 cash, winner's posting on the Energizer site (at Sponsor's sole discretion), a Keep Going^® Award and a $5,000 donation made by Energizer on behalf of the winner to a charity of winner's choice. Trip includes roundtrip coach class air transportation for Grand Prize Winner and one (1) guest from a major airport closest to the winner's home (as determined by Sponsor) to St. Louis and 3 days/2 nights hotel accommodations (one room, double-occupancy). Approximate Retail Value of Grand Prize package, $18,000.00. Actual value of prize package may vary based on dates of travel and point of departure. Ten (10) Finalist Prizes: a Flip UltraHD™ camcorder. ARV: $200 each. Total ARV of all prizes: $20,000.00. No prizes will be awarded for having achieved Semifinalist status. Prizes will be awarded to Nominee.

Additional Conditions of Grand Prize: Cash prize will be awarded in the form of a check. Winner and guest must travel together on the same itinerary on dates specified by Sponsor, or prize will be forfeited in its entirety and awarded to an alternate winner (the Nominee who received the next highest number of valid votes). Certain restrictions/blackout dates may apply. Winner and guest must possess valid ID or other required documentation needed to travel. All other expenses not stated herein as part of the prize, including but not limited to ground transportation and meals, are the winner's sole responsibility. Travel guest must be the age of majority in his/her state of residence or parent/legal guardian of winner, and must sign and return a travel release prior to the issuance of travel documents. If winner is a minor in his/her state of residence, the prize will be awarded on the winner's behalf to a parent or legal guardian, who must sign all required documents and accompany winner on trip as his/her travel guest. The donation to charity is subject to review and approval by Energizer. Charitable organization must have 501-3C status. Photographs of the winner will be taken and will become the property of the Sponsor; winner will be required to execute a release to that effect. Winner is responsible for all applicable income taxes on trip and cash portion of prize.

CONDITIONS OF ENTRY: By entering and/or accepting a prize, all participants agree that Energizer, its parent company, affiliates, subsidiaries and advertising and promotion agencies, including but not limited to Marden-Kane, Inc., and the officers, directors, and employees of each of the foregoing ("Releasees") shall have no liability whatsoever for any injuries, losses, or damages of any kind resulting from or in connection with the acceptance, possession, use or misuse of the prize or participation in this Contest or in prize-related activities (including, without limitation, any travel related hereto). Participants further agree that the Releasees are not responsible for the following: (i) electronic transmissions, entries or submissions that are lost, late, stolen, incomplete, illegible, damaged, garbled, destroyed, misdirected or not received by Sponsor or its agents for any reason, (ii) any problems or technical malfunctions, errors, omissions, interruptions, deletions, defects, delays in operation or transmission, communication failures or human error that may occur in the transmission, receipt or processing of entries or related materials, or for destruction of or unauthorized access to, or alteration of, entries or related material, (iii) failed or unavailable hardware, network, software or telephone transmissions, damage to entrants' or any person's computer and/or its contents related to or resulting from participation in this Contest, or causes beyond Sponsor's reasonable control that jeopardize the administration, security, fairness, integrity or proper conduct of this Contest; (iv) any entries submitted in a manner that is not expressly allowed under these rules (all such entries will be disqualified); (v) printing errors in these Official Rules or in any advertisements or correspondence in connection with this promotion: or (vi) late, lost or stolen mail. Sponsor reserves the right, in its sole discretion, to cancel or suspend this Contest should virus, bugs, fraud or other causes beyond the control of the Sponsor corrupt the administration, security or proper play of the Contest and in such case to award the prize based on the eligible, non-suspect votes received as of the date of cancellation/suspension. CAUTION: ANY ATTEMPT BY AN INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO DISQUALIFY AND SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.

GENERAL CONDITIONS: By accepting a prize, winners (or his/her parent or legal guardian if appropriate) consent to the use of winner's name, photograph, other likenesses and limited biographical information for advertising, promotional or trade purposes, including but not limited to online announcements, in commerce and in all media worldwide without limitation or additional compensation, except where prohibited by law.

WHO WON? For the name of the Grand Prize winner, available after 9/14/2010, visit www.energizer.com/halloffame or send a self-addressed stamped envelope to: Energizer Keep Going^® Hall of Fame Contest Winner, c/o Marden-Kane, Inc., 36 Maple Place, Manhasset, NY 11030.

SPONSOR & ADMINISTRATOR: Sponsor: Energizer, 533 Maryville University Dr., St. Louis, MO 63141. Administrator: Marden-Kane, Inc., 36 Maple Place, Manhasset, NY 11030.

Flip Video and Flip Video logo are trademarks of Cisco. Cisco is not a participant or sponsor of this Contest and its names, model names and logos are registered trademarks of Cisco. Cisco does not support or endorse this Contest.